The Inventor
Anahit Etemadi is the inventor behind the utility-patented base layer architecture currently being developed under the KORVEX project.
All men's underwear currently available are built around simplified flat-pattern construction. This approach often forces multiple anatomical regions to compete for the same fabric during movement. As the body bends, rotates, squats, climbs, sits, walks, runs, and changes position throughout the day, tension is continuously redistributed throughout the garment. These shifting forces can influence how the fabric interacts with the skin and underlying anatomy, contributing to friction, ride-up, bunching, unwanted pressure, hair pulling, and repeated adjustment throughout daily activities.
As a couture designer, she has a deep understanding of how force pathways, tension distribution, support zones, and pattern architecture influence comfort, stability, and movement performance. Her background in performance couture design led her to study how garments interact with the body during movement, not only from an aesthetic standpoint, but also from a structural and mechanical point of view. Through years of pattern development, garment construction, project management, and problem-solving, she became increasingly interested in how men's underwear remains largely dependent on simplified sizing systems and construction methods originally developed around a one-waistband-size-fits-all approach, rather than anatomical variation.
This led to the realization that men's underwear has historically been designed around manufacturing convenience rather than anatomical reality. She believed she should not follow a system that was fundamentally flawed, where different body regions continuously compete for the same fabric while remaining subjected to constant tension redistribution throughout daily activities.
This raised a fundamental question:
If bras are available in hundreds of size combinations designed to accommodate anatomical differences, why does one of the most sensitive and dynamic areas of the male body still rely on only a small number of generalized sizes?
Rather than accepting existing assumptions, Etemadi approached the problem from first principles. Instead of asking how to make existing boxer briefs slightly better, she began asking whether the underlying architecture itself was flawed.
Etemadi challenged that assumption.
Her research and development work continues to explore how future base-layer systems may better accommodate anatomical variation through more adaptive approaches to fit, support, and size selection.
The result is an ongoing development program focused on movement-aware garment architecture, adaptive fit concepts, and a fundamentally different approach to men's underwear design.
Early testing has focused on evaluating the core structural principles using handmade prototypes before advancing into professional production development and manufacturing refinement.
The objective was never simply to create another underwear brand.
The objective was to challenge long-standing design assumptions, investigate overlooked problems, and explore whether a better structural solution could exist.
Following successful focus-group testing of the prototype, the project continues to evolve through iterative testing, pattern engineering, material evaluation, fit refinement, manufacturing development, and performance-focused product design.
Designed and developed in Los Angeles, California.